In today’s ever-changing market, one thing remains the same — the importance of lead generation. Businesses try to attract potential customers in different ways and reach them on various platforms. However, not only the number but the quality of leads is important. You should be able to convert prospects into customers and, later on, turn them into regular clients.
Constantly attracting high-quality prospects can guarantee your company stable growth and development. But how to generate leads effectively? In this article, we’ll show the top 4 platforms to reach potential customers, motivate them to buy your products, and optimize ROI.
What To Develop To Get Maximum Leads?
Lead generation may seem difficult at first sight, but it isn’t so. Nowadays, there are plenty of ways to boost your company. Where do leads come from? Consider your target audience and what services these people use. Once you study this topic, you’ll be able to focus on the development of the most effective platform for your business. Let’s learn the 4 most fruitful solutions.
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Website
It is a collection of related web pages and other content placed under a shared domain name. Some people think that a comprehensive website is only necessary for lead generation for technology companies, but this isn’t the case. Nowadays, your business can actually earn more from the site than from an offline shop, regardless of what you sell.
An ultimate advantage of a solid website is that it is compelling and lets you generate leads for your business for years. Although, it can be rather costly and time-consuming to develop.
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Landing Page
It is a standalone web page that aims to motivate viewers to take certain actions, e.g. leaving their email address, registering for an event, downloading a file, etc. Usually, marketers use social media ads to generate traffic to landing pages. Often, a free item or discount is offered there, which allows companies to encourage leads to engage with the page.
Landing pages work well because they concentrate visitors’ attention on one certain action. There are no distractions and people clearly understand what they need to do and why. Because of such a high attention ratio and a valuable offer, landing pages have enormous conversion rates.
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Microsite
It is a specific website or standalone web page that describes a single product or campaign. Microsites usually contain educational and practical data aimed to drive consumer engagement and raise brand awareness. However, they don’t provide much information about a parent brand, so consumer interest focuses on the offered product.
The biggest advantage of microsites is that they are totally specified. However, some people may distrust products or services if they don’t know enough about the developer company.
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Application
An application is a computer program designed to help people perform specific actions, such as sharing data, communicating, calculating or playing games. Apps can be based on computer software or published separately. Also, they are divided into open-source and proprietary software-based ones.
Creating an app can be the best way to generate leads for your business, as mobile users spend 88% of their time on mobile apps and only 12% on websites. If you do everything right, you can get an enormous amount of traffic and increase your sales significantly.
Similarities And Differences Between Websites, Landings, Apps, and Microsites
Now you know the top 4 ways to get high-quality leads. All of them can help you attract prospective customers and strengthen your business in the market. In this section, we’ll introduce you to the differences and similarities between these platforms and show you how to take the most out of them.
Similarities
– The first and most important similarity is that all of them can be applied to your lead generation tactics in the digital environment.
– Both websites and mobile apps are independent. Developers craft them from scratch by writing frontend and backend code. Also, these two platforms usually contain a lot of content and numerous pages and sections.
– Both microsites and landing pages are small. They can have individual URLs or be bundled with the parent brand. Usually, these two platforms cannot guide viewers from the awareness to conversion stage without additional lead generation effort.
– Websites, landing pages, and microsites don’t need to be installed and can be accessed only by browsing. You can attract users to them through social media promotions without worrying about where to find leads.
– Finally, microsites, as the name suggests, are small versions of websites. They also have web pages, navigation menus, CTAs, and content that are organized similarly and have the same design and style as their parent company’s site.
All of these similarities may confuse some marketers and business owners. Which format is better to choose for different goals? Let’s discuss them in detail.
Differences
– Websites typically educate, raise brand awareness and convert leads in one place, so you can craft the entire sales funnel based on your site. They consist of a huge number of web pages and don’t need to be installed.
– Landing pages help convert visitors into warm leads by delivering specific, valuable data. Landing pages for lead generation are effective as a part of a promotional campaign when you’re directing traffic to the platform from somewhere.
– Microsites are necessary to raise awareness about a specific product, service, or event. Content there is often helpful or educational, as marketers rarely use them to sell something directly.
– Applications also help educate people about your products, but in a more engaging way. They are more personalized, as users can tailor them to their needs. Moreover, unlike all the other platforms on our list, they often require installation.
Considering all these peculiarities, you’ll have an immeasurable advantage in the market. Continue reading to discover insights that will help with lead generation for software companies and other businesses.
Lead Generation Ideas For Your Website
If you have enough time and financial resources to build a solid website, this platform will improve your marketing efforts significantly. Usually, it is developed with various goals in mind at once. Selling products, increasing the number of conversions, and raising brand awareness and customer loyalty are only a few of them.
A comprehensive website can either be a part of your sales funnel or include all of its stages. You can attract leads through search engine results, educate them on the ‘About us’ page and your blog, convince them on service or product pages, and accept payments thanks to the e-commerce system. However, creating an effective sales funnel requires much effort. Learn some insights on how to build a lead generation website below.
1. Provide valuable content
High-quality content marketing is one of the keys to success. To craft good content, you should analyze your target audience’s pains and needs and provide helpful solutions to their problems. Consider creating your blog to attract potential clients for free through search results. It’s already proven that businesses that have a blog get more qualified leads than those that don’t.
2. Align marketing messages
A website can be a good foundation for organic lead generation. However, when discovering a new product or company, consumers feel confused if they notice the inconsistency. You should explain your values, describe problems you can solve, and how you will do this. Align CTAs across all pages to provide a clear understanding of what your visitors should do next.
3. Optimize according to SEO requirements
It is difficult to find a more effective method of free inbound lead generation than attracting potential clients from search results. 61% of B2B marketers stated that SEO captivates more customers than any other practice. Because of this, copywriters integrate keywords into their texts, marketing specialists align content with search intent and developers optimize page speed.
4. Craft a stylish design
According to Fast Spring, 94% of first impressions are design-related. If you want leads to stay longer and discover more about your company, make the website easy to use and engaging. Most people scan data in Z and F patterns, so choosing corresponding layouts will make your content better to perceive. Also, your website’s style should align with your branding. This will help you raise brand awareness and convert prospects into leads easier.
5. Use overlays and web push notifications carefully
It is a great way to draw viewers’ attention to specific points and make your CTAs work. However, many people consider this type of website lead generation strategies too aggressive. To take advantage of overlays and web push notifications, they shouldn’t appear once visitors open the page. Also, they have to be relevant to consumers’ needs, and be easy to perceive. Don’t overuse them as this can be quite irritating and repel leads.
6. Track your web analytics
Use digital services to analyze the success of your website and spot leads generation ideas. Discover which web pages attract more visitors, which CTAs convert better, and which pieces of content compel consumers to leave the site. Once you identify what drives more leads, you can optimize your efforts and improve your performance.
7. Optimize a website for mobile phones
74% of visitors are more likely to return to mobile-friendly websites. Thus, developing the design for this device at once is critical. Choose a mobile-responsive template, use a readable font, change the size and placement of elements and add enough negative space between them.
If you feel stuck and don’t know how to turn all these ideas into reality, we are ready to help you. LITSLINK offers a wide range of web development solutions. Our tech experts can make your website attractive and user-friendly. Read more about our services and skyrocket your company with lead generation best practices with us.
When Is It Critical To Develop A Landing Page?
Using landing pages for lead generation is an effective solution if you want to boost a specific product or event. You don’t need much time and resources, and you can even do it yourself using templates and pre-made solutions.
Although landing pages let you build brand awareness, they cannot convert cold visitors without additional effort. We recommend combining them with social promotions so that you can increase customer loyalty and build long-term relationships. Learn the best tactics for lead generation landing pages as well as when it’s better to apply them.
1. Deliver value at once
People don’t buy features, they buy benefits. You should provide a clear understanding of how your solution can solve consumers’ problems by creating a strong copy. Transmitting a valuable offer through the entire text, especially when you have a page with a specific goal, is critical. Firstly, craft an attention-grabbing headline, then explain how viewers’ lives will benefit if they do what you want, and finally, add a powerful call to action.
2. Address fears
How to get more business leads and convert them? The answer is simple: show that they can trust you. By addressing buyer reservations on landing pages, you can increase conversion rates. One of the most common concerns is security. Explain to people that you will keep their contact data safe and use it only for the stated purpose. You can also research other common fears of your audience and cover them in your landing page copy.
3. Improve your forms
Using customers’ contacts for email marketing is one of the most popular lead generation types. However, most consumers don’t like forms. To motivate people to fill them out and not focus only on the outbound lead generation, you should keep them short and ask only for the most necessary information. Furthermore, the forms should be eye-catching to stand out from the rest of the content and grab your attention.
4. Create various landing pages for different purposes and audiences
According to HubSpot, businesses with more than 40 landing pages generate 12 times more leads than those with only 1-5 of them. Why is this one of the best lead generation strategies? Because specified content persuades people much better. So, if you can place only a short copy, we recommend creating a few landing pages personalized for different segments of the audience.
5. Conduct A/B tests
When it comes to landing pages and other small pieces of data, comparing different marketing solutions is necessary. You simply don’t have the right to make a mistake. We suggest dividing traffic into two parts and directing leads to two almost similar pages that differentiate just by a few elements. It will let you discover which one performs better and use it to raise the effectiveness of your future promotional campaign.
Now you are aware of the main lead generation tactics for landing pages and when you need to use them. In the next section, we’ll explain when to create a microsite and how to make it exceptionally powerful.
When To Create A Microsite?
Microsites are among the most prominent lead generation trends of the 21st century. They are useful for promoting geographically localized events or products and reaching a certain audience. With microsites, you can generate leads from search results based on niche-specific keywords. Moreover, you can create a range of them targeted at a specific segment of your audience, to persuade consumers better.
In the nutshell, applying microsites lets you benefit from different lead generation strategies. Additionally, developing such platforms can be a great decision when it comes to time and resource management. They require more effort than landing pages, but much less than regular websites. Let’s take a closer look at how to find leads for your business by developing a converting microsite.
1. Apply SEO for niche keywords
This is one of the creative ways to generate leads that will convert. With microsites, you don’t need to concentrate on a large and variable audience, as they are much more specific. Therefore, you can apply particular keywords focused on the most appealing search terms. Usually, such niche requests have less competition, so you can obtain a better search engine ranking.
2. Use paid ads to attract more visitors
A combination of microsites and paid ads can work extremely well as a part of your lead generation strategy. The essence is the same: you can launch campaigns on social media and in search engines targeted at very specific interests and audiences. This gives you a competitive advantage and allows you to attract more high-quality leads. Compared to websites, conversion rates will be better because you will provide a very specific offer.
3. Add forms to the pages with the biggest traffic
If you are going to collect visitors’ contact information on your microsite, track your performance thoroughly. We recommend placing forms where most people can see them. Furthermore, don’t forget to make them align with a page’s style. You need to clearly explain to the prospects why they need to share their contacts with you and add a CTA.
4. Provide contact information
As a part of the outbound lead generation strategy, most microsites aim to inform visitors about the products offered. However, not all of them contain much data about the parent brand or allow buying these goods. To convert warm leads into clients, you should provide the details on how to make a purchase. We recommend providing the company’s phone numbers, links to messengers, and social media and adding a live chat for customer support.
5. Add testimonials and reviews
Demonstrating how your products make people’s lives better significantly increases leads’ trust in your brand. This is critical for microsites because you have some space to place a few testimonials, but, at the same time, it isn’t enough to write a lot about your company and build strong relations that way. Customer success stories will help you reduce fears and increase the conversion rate, as many people read reviews before making a purchase.
6. Provide limited deals
Although consumers can rarely buy products directly via microsites, you should still use them to raise your sales. Offers limited in time or number motivate people to buy right here and right now. How to generate more leads? Apply the strategies suggested above to easily attract potential clients and place the link to your main website right after the strong CTA to convert them.
You are almost ready to apply different methods of attracting potential clients. In the next section, we’ll describe the last, but not the least powerful platform, you can take advantage of and no more worry about how to find new business leads.
Best Ways to Generate Leads With An App
Nowadays, the demand for mobile and computer applications is growing significantly. People spend more time in apps than in browsers. Consequently, the potential of this type of platform is astonishing. So, how to get more leads by implementing applications into your marketing strategy?
You can use them to optimize interaction with customers and provide better experiences. An educational app will raise people’s awareness and build trust in your brand. Moreover, you can create a game application connected to the products you offer. In such a way, people will get interested in them while playing games. The ways you attract leads using an app significantly depends on your offer. However, there are a few insights that can help you do this more effectively.
1. Build brand recognition
An ultimate advantage of applications is that they are always right at consumers’ fingertips. Hence, people interact with them more often and, consequently, quickly decide to buy the products offered. Take advantage of web push notifications to remind users about your company. Also, the style of an app should align with your branding to make it more recognizable.
2. Make use of in-app notifications
This is one more way to convert prospects into clients. In-app notifications can inform consumers about special offers, discounts, and new products you are selling. It will make it much easier to convert warm leads who use your app. Depending on the format of your application, you can enable them to make a purchase right in the app or direct them to your website.
3. Offer more opportunities for personalization
This is one of the most effective types of lead generation. People like personalized solutions and are likely to purchase from companies that offer them. You can allow consumers to customize the interface of their application, receive content they prefer, and get geographically specific offers.
4. Let people share their success stories
Word-of-mouth marketing works extremely well. Allow users to forward some pieces of content to their friends or post their achievements on social media. This will help you generate more referral leads. Besides, make sure your app works fast and offers clear next steps once users download it. You can also track consumers’ performance so that they can share their progress over time.
Wrapping Up
Congratulations, we’ve covered all the aspects to answer the question ‘How to get leads for my business?’. However, even the most well-defined marketing strategy requires regular improvement. Track your performance and optimize the sales funnel constantly to attract more potential clients. Get in touch with LITSLINK’s skilled team to make your platforms work effectively for better marketing results.
