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Stages of Startup Development or Seven Pillars of Success

Being an entrepreneur involves quite a lot of risks. And almost all of them are difficult to foresee or overcome. That’s why it comes as no surprise that eight out of ten young companies fail in the first several years of their existence. One of the reasons why it happens is that you don’t have a clear picture of where your startup is heading. For that reason, you need to be aware of the gist of phases of a startup to see when is the right time to raise funds so as not to lose your company.


What is a startup company?

Main Stages of Startup Development

  1. Idea Stage
  2. Friends & Family, and Angels Stage
  3. Pre-seed Startup Stage
  4. Seed Startup Stage
  5. Early Stage Startup
  6. Growth Stage
  7. Exit Stage

Wrapping up

What is a startup company?

Before considering all the stages a young business goes through, let’s define what a startup actually is.

A startup is a company founded by an entrepreneur (or a group of them) to meet market demand (sometimes hypothetical) with the help of a product or services they provide under uncertain and volatile conditions.

As a rule, such companies are funded by founders, their families and other investors at different stages of startup development. Let’s have a closer look at them.

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Main Stages of Startup Development

There’s no exact or universal classification of startup phases. Hence, you may find a lot of scattered information and definitions across the various sources and from different entrepreneurs. The reason behind is that stages of startup development are as volatile as startups themselves, and they can be convoluted and intertwined with one another to a certain degree. That’s why it’s difficult to draw a clear line where one stage finishes and another one starts.

Still, to ease the burden of this unclearness, we try to distinguish seven startup stages based on our experience:

  1. Friends & Family, and Angels Stage
  2. Pre-seed Startup Stage
  3. Seed Startup Stage
  4. Early Stage Startup
  5. Growth Stage
  6. Exit Stage

1. Idea Stage

Every entrepreneurial endeavor starts with an idea. No matter how you come up with it — during a brainstorm with your friends or colleagues, or you were just hit upon when you least expected it — it’s a cornerstone of every business. But unfortunately, not every “grand design” is neither new nor innovative.

To avoid making a mistake by launching a product or service that nobody needs or wants, make sure that your “million dollar” idea can indeed make a difference. Conduct thorough research to see if your idea is fresh and can bring real value to avoid creating yet another copycat or mediocre product/service.

At the idea stage you are most likely to use your own means as you’re your own investor here. By bootstrapping and without any external help, you can sustain your company and create a business plan, or which is better, to use a Business Model Canvas. It’ll help to “draw” a clear picture of who your customers are, what your unique proposition is, define your cost structure, revenue streams, and many other vital things.

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2. Friends & Family, and Angels Stage

Coming up with a worthwhile idea and sustaining it with your resources is only a beginning. You need to expand your business and for this, you’ll need more money as your sources are already drying up. This is when the Friends & Family, and also the Angels stage comes to the aid of your startup.

Usually, there are several comparatively reliable ways from where you can attract more investment — through your family and friends and angel investors.

Friends & Family is an investment round when the founder’s kith and kin provide funds for the startup. As a rule, these people are those, whom the founders already have long-standing and strong relationships. Simultaneously with the Friends & Family round, you can ask фngel investors (or just angels) to fund your business. They are a bit different from your friends and family members.

Angel investors or simply angels (or also known as private investors) are affluent individuals or a group of them, who have more than $1 million in cash (or assets) and can invest in startups in exchange for the company’s equity. They might be former entrepreneurs who want to invest their money in a promising venture.

As a rule, the Friends & Family, and Angels is an initial stage when the founder wants to bring their product to market but needs outside support. With a business plan in place and new financial support, you can now work on a clickable prototype of your product. It can be a demonstration video (as was the case with Dropbox), or something more interactive that can provide your customer with an idea of what your product will be and how people can benefit from it.

3. Pre-seed Startup Stage

The pre seed startup is a phase when the entrepreneur requires additional funds to support their startup. For instance, it’s highly important to conduct market validation. From this point of view, this stage is key because it provide answers to your questions:

  • Is your product something that your customers really need or want?
  • If not, how can you pivot? If yes, are there any essential features it lacks?

To answer all of them, you need to build a minimum viable product also known as MVP which is a proven tool to validate an idea.

MVP is a representation of your product with the necessary features to satisfy early adopters.

Minimum viable product provides you with an overall understanding of where your startup is heading and what should be changed or added right now and what works just fine in terms of your product. You can tweak it here and there, to pivot or to drop the idea for good. No matter what the outcome, the pre-seed startup stage helps answer a lot of relevant questions.

4. Seed Startup Stage

The name of the stage speaks for itself. You can imagine a startup to be a seed, which was planted to become a blossoming tree. This stage suggests that you’ve validated your idea.Your product is already generating revenue on a regular basis and your startup’s acquiring new customers. But if you want to grow faster, become bigger, and secure your position in the market, you might want to go for the Seed Stage.

Seed stage startups gravitate towards investment firms rather than individual investors. And business owners can attract investments with the help of these institutions. For example, VCs (or Venture Capitalists) can willingly provide money for startup companies. Moreover, they can provide you with valuable experience, human resources, office space, and even guide you through the next development stages of a startup.

In exchange for funding, they will get some share of your company’s equity.

5. Early-stage Startup

Early stage startups are companies that have already figured out what kind of business model works for them. They generate expected revenue, have customers, attract new ones, but they need to scale to satisfy an increasing market demand. At this stage, they can begin funding round series.

Early-stage startup stage includes Series A, Series B, and other series. They serve as important milestones for startups on their way to a sweeping success. During this phase, to attract funds, you need to provide investors proof that your startup has already had a steady flow of revenue, customers, and a strong business strategy in place.

During funding series, early-stage startups can rely on the substantial help of investors to reach new heights, satisfy market demand, or even conquer new markets.

6. Growth Stage

At the growth stage, companies bask in the glory of their success. Entrepreneurs have some new options of how to secure the next fund — investors, bank loans. Banks provide some good advantages, for instance, they can loan you money with low interest rates, and they don’t require your company’s equity in return.

7. Exit Stage

Your company has several offices, maybe even outside of your country. Your product or service has secured its positions in the market so strongly that for now it has become an integral part of your clients’ lives. And now it’s time for IPO or Initial Public Offering. It’s the final stage of startup development.

IPO is the very first time when a startup (private company) makes its corporate shares available to the public for purchase.

This allows startups to raise funds from public investors and it means that the companyэs private status becomes public and its shares become available to an unlimited number of investors. There are several reasons why you might want to consider this option for your startup. Initial public offering helps you attract long-term investment for your business, boost the company’s prestige, which provides you with high-profile partners and new clients. IPO allows the existing shareholders to sell their shares or you can sell your shares on favourable terms.

Whatever reasons you might have, you can always go for this option.

Main Stages (Phases) of Startup Development

Wrapping Up

We’ve guided you through the seven startup stages of development. But it should be noted that not all startups should, need, or will follow the same phases. Some young companies end up at the pre-seed stage without moving to the next one, while others sell their company successfully and start a new venture. Each startup might have its own way of development.

But without proper funding , which is the main way of how startups survive, you won’t last long in the market. You’ll have to attract investment at least at the initial stages of startup development.

So, if you’re an entrepreneur with a fresh and brilliant idea in mind and you’re looking to get your startup off the ground, you might need some help — with your prototype, minimum viable product, or pitching to investors. LITSLINK is exactly the company that can help you turn dreams into a reality. Our expertise accelerates startups on their way to success through the seven pillars of startup development. Take a look at our outsourcing case studies. We’ve helped a lot of startups make their great ideas come alive, and we can help you to build a product that best meets your audiences’ expectations!

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