What Is M-Commerce All About and Why Should You Use It?

Innovative m-commerce technologies enable customers to scroll through online stores and place their orders without laptops or desktop computers. We use smartphones to order a new outfit sitting in a taxi on your way home or buy courses on your favorite learning platform. Apart from shopping, m-commerce is a great way to use online banking, manage your bills, and pay for numerous services with your mobile device. But still, how is m-commerce different from e-commerce? Electronic commerce enables customers to buy online using their computers, while m-commerce involves the use of mobile devices. It’s uncomfortable to use laptops on the move, making it challenging to conduct transactions fast and efficiently. What’s more, mobile commerce allows retailers to interact with consumers in a more personalized way. User-friendly push notifications, AI integrations, one-click checkouts, and various payment options provide customers with personalized shopping experiences, motivating them to become repeat customers. In addition to personalized shopping experiences, mobile commerce is also an extra marketing channel. With special prices and free shipping for app users, mobile-only offers, coupons, and promo codes, such apps can go viral and leverage their customer base much faster.

Thrilling M-Commerce Stats to Check Out

M-commerce market size is predicted to hit $3.6 billion by the end of 2021. About 89% of grocery shoppers use their mobile devices while visiting physical stores. Mobile accounted for 68% of paid search click share in Q2 2021. In 2020, mobile commerce revenue in the US reached $339 billion. Almost 80% of users have bought online using their mobile devices within the last six months. Mobile commerce sales are predicted to jump up to $432.2 billion by 2022. More than 51% of users prefer mobile web apps to other shopping channels. Customers claimed web apps are convenient and have consistent UI. Voice commerce sales are expected to generate $40 billion by 2022.