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Fitness nutrition monitoring App

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Nutralete is the ultimate nutrition tool for fitness professionals and their customers. It’s a macro tracking product that allows users to track their nutrition and achieve personal goals. Users receive personalised calorie and macronutrient targets suited to their body and lifestyle, based on the diet plan set by their coach.

Intro

Overview

Nutralete is an intelligent and interactive cross-platform mobile app that allows fitness professionals, who want to coach their customers, to easily create diet plans and share them with their followers. The app gives fitness professionals a way to easily create, automate and manage these diet plans, as well as reach an unlimited number of followers, without having to put in too much effort.

Followers (users) of the platform subscribe to their coach’s diet plan and set their profile to receive personalised calorie and macronutrient targets based on their body type and lifestyle. They can track their diet daily to make sure they’re reaching their calorie and macronutrient targets. Users enter their weight and body measurements weekly; the system learns from that data and adapts accordingly, ensuring the best possible results.

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Challenge

Nutralete understood how hard it was for fitness professionals to reach out to, and manage a large following on a regular basis. They required an app that had the capacity to support fitness professionals in reaching and managing an unlimited number of followers, with minimal effort.

They also wanted the app to be financially viable for fitness professionals, so they could benefit from a recurring income while focusing on the important parts of their business. As well as improve customer retention rates and provide excellent results for users using scientific methods.

Nutralete required the app to be developed from scratch; they also needed a website with a simple site structure for Google indexing, to be built in order to support the app. The LITSLINK team was also required to do in depth industry and product research as part of the first phase of development.

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Solution

The LITSLINK team worked closely with Nutralete to come up with an app that was intelligent and easy to use, for both fitness professionals and their customers. As well a website that was functional and aesthetically appealing in order to maximise conversion rates, prompting fitness professionals to start using the app. They adjusted their working hours to suit those of Nutralete, who are UK based. 

The designers used React JS for the front-end on the app design, as well as Movable, Sketch and Photoshop during the design process.

The LITSLINK team focused on the following features during development:

  • Macronutrients like carbs, fat and protein, as well as fibre intake
  • Allowing users to easily add their own food entries
  • Food selection via barcode scanning
  • Different goal setting for different days of the week
  • Allowing users to check their total meal macronutrients in meal details
  • Allowing users to log the body measurements they care about i.e. weight and waist
  • Creating an intelligent system that would adjust according to changes in those measurements

Impact

The Nutralete app and website design were perfectly suited to the customer’s needs. The website provides everything that fitness professionals need to get started with the app, and the app itself is intelligent and user friendly.

It’s allowing fitness professionals to easily build their businesses with minimal intervention, while allowing their customers to easily reach fitness and nutrition goals.

Nutralete and the LITSLINK team have developed a strong relationship and continue to work together on other projects.

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