production

AI Photo & Video App

Toolook is a unique photo & video editing service app that takes a user’s smartphone photography or video experience to the next level.

AI Photo & Video App case study - software development company LITSLINK

Overview

Toolook works as a unique combination of marketplace and AI photo editing service app, which is available for both Android and iOS devices. It is used for a variety of purposes such as creating illustrations from photos, retouching interior images, enhancing exterior pictures, adding real or unreal objects to photos. You can also create banner ads and apply AI filters in real-time. Toolook has everything users need at their fingertips to boost their sales right now.

Challenge

Back in 2015, there was no sophisticated app to produce custom-made content for individuals and businesses. Our customer − a well-established online distributor of visual effects and motion graphics software − took notice of that situation. They had an idea for a mobile application that would support people’s interest in photography by providing them with custom drawn images and video editing powered by AI technology.

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Solution

LITSLINK, a US-based app development agency, built a powerful AI photo editing app from scratch. Developing a professional editing app with a scrolling gallery, correct image cropping functionalities and a variety of effects and styles to turn any picture or motion into a piece of art – this was our major challenge.

Our engineers implemented special features and buttons to make this tool user-friendly. Toolook was the first app in the world that implemented real-time AI video streaming filters, and it totally blew users’ minds.

However, AI could not handle all the requests at that time, so LITSLINK made a web-based platform for professional photo editors in Toolook. With this product, LITSLINK could add a huge number of the most difficult effects to the app’s gallery. The users were able to order them in two clicks and wait while a professional handcrafts their photo and creates a real piece of art out of it.

Impact

Toolook brings users to the next level of interaction with images and motion, and LITSLINK is proud to be a part of its story. The app got several million downloads on both Android and iOS app stores shortly after its quick launch in 2015.

As the market evolved over time, LITSLINK helped their customer to pivot the product to the new level. LITSLINK created the Business Edition version of the application, which facilitates users’ needs perfectly.

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