What you should know about Harry Potter AR Game

Harry Potter: Wizards Unite was released by Niantic in June 2019. This is the third AR best-seller of the company, and you’ll definitely remember the two previous games: Ingress – the first immersive location-based game, and Pokemon GO, the bestseller that has already generated over $2 billion in revenue. Augmented reality games are trending now, and they have a concept behind completely different from most mobile games. How many games do you have on your smartphone? It’s maybe one or two time killers you open during your daily ride to work or when waiting in line. Pokemon GO or Harry Potter AR games work completely different. You can’t play them for just a few minutes and then get back to work. AR games force you to move around your city, search for items, and interact with other players. These games literally become part of your everyday life.

Reasons for the success of augmented reality games

The new Harry Potter AR game has reached 400,000 downloads in the first 24 hours in the US and UK alone. What forces people to fanatically download a mobile game? There are a few reasons for that: The subject matter You can hardly find a person around the age of 20+ that is not a Harry Potter fan. Niantic’s targeting of this paying audience is perfect here. Immersion into the universe of Harry Potter and Fantastic Beasts – for years this has been a dream for many of us. And now it’s reality. Well, augmented reality, but still. Geolocation The fact that epic battles between wizards can take place right on the street where I live is fascinating. The school I went to, the cafe where I get my morning cappuccino, the park where I walk my dog – my whole hometown is a playground. The need to walk Of course, many of us would prefer to play our favorite game sitting in a comfy chair. But how long would the interest in such a game last? Not much, I suppose. On the contrary, an AR app that takes you out of the house is a much more engaging experience. Think of it as your own way to exercise and get to know your hometown better. Or to find some hidden gems when on a trip.