There is a major difference between support and customer engagement. Support agents solve problems. Conversational agents help customers discover the perfect product and compare different product options. They also maintain an ongoing relationship with the customer after the sale.
These AI agents are powered by a combination of different technologies. They include natural language conversation, voice recognition, behavioral analysis, and generative AI. These help guide customers across chat, SMS, voice assistants, and messaging apps.
For instance, an online skincare store might deploy an AI platform. The solution can ask customers questions about skin concerns and budget constraints. It can even ask about allergies and preferred ingredients. All of this is done before it recommends products.
This helps improve product discovery and strengthen customer loyalty, and it is possible thanks to enhanced personalized interactions. The solution also helps with post-purchase communication, feedback collection, and ultimately, retaining customers.