Litslink Cookies Notice
Last Updated: October 14, 2025
Version: 1.0
1. This Cookies Notice
Please carefully read this Cookies Notice as it provides you with information about our use of Cookies in combination with certain pixels, tags, and similar technologies, that we or the respective third-party service providers may use in connection with your access to and interaction with the Website. In this Cookies Notice we explain which types of Cookies we use, how long we keep them, when your consent is required, and so on. We strive to comply with applicable data protection laws.
2. Interpretation
Unless otherwise provided in this Cookies Notice, capitalised terms used in this Cookies Notice have the meaning determined in the LitsLink Privacy Notice. We encourage you to read that document carefully as it affects your personal data and legal rights.
3. Contact Data
We, LITSLINK INC., a company established under the laws of the State of Delaware, are the data controller for the data collected under this Cookies Notice, meaning we determine how and why this data is processed. If you have any questions about this Cookies Notice or your data processing, please contact us at: [email protected].
4. Understanding Cookies
Cookies are, in effect, small files placed on your device (e.g., computer, smartphone, tablet) that help recognise it during interactions with the Website (the “Cookies”). Cookies help us to provide a better experience by enabling us to understand how visitors interact with the Website and to ensure basic functionalities and security features of the Website. They also help us to provide relevant advertising on third-party websites that you visit while using your device. Cookies use unique identifiers and, in some cases, may qualify as personal data as they can uniquely identify a device’s user without revealing their real identity.
5. Cookies Use
We collect (i) necessary Cookies, and (ii) functional, analytical, performance, advertisement, and other Cookies. Except for necessary Cookies, the lawful basis for processing data collected through Cookies is your consent. When you first access the Website, you can choose whether to accept or reject Cookies. Enabling Cookies may allow for a more tailored browsing experience. You can also disable Cookies within the Cookies preference center available within the Website or by changing your browser settings at any time. How you can do this will depend on the browser you use. Please note that necessary Cookies are required for the proper functioning and security of the Website, and therefore, your consent is not required for their use. We use different types of Cookies for various purposes and storage periods, as described below:
| Category | |||
| Cookie name | Operator | Purpose/Description | Storage period |
| Necessary | |||
| __cf_bm | Cloudflare | To support Cloudflare Bot Management. | 1 hour |
| _cfuvid | To track users across sessions to optimize user experience by maintaining session consistency and providing personalised services. | session | |
| li_gc | To store visitor’s consent regarding using Cookies for non-essential purposes. | 6 months | |
| __hssrc | HubSpot | To indicate that the user has restarted the browser. This Cookie is set whenever it changes the session Cookie. | session |
| __hssc | To keep track of sessions and to determine if HubSpot should increment the session number and timestamps in this Cookie. | 1 hour | |
| VISITOR_PRIVACY_METADATA | YouTube | To store the user’s Cookie consent state for the current domain. | 6 months |
| _GRECAPTCHA | To identify bots to protect the Website against malicious spam attacks. | 6 months | |
| rc::a | never expires | ||
| rc::b | session | ||
| rc::c | session | ||
| rc::f | never expires | ||
| PHPSESSID | LITSLINK Inc. | To store and identify a user’s unique session ID to manage user sessions on the Website. | session |
| cookietest | To determine whether the user’s browser accepts Cookies, essential for the Website functionality and user experience. | session | |
| wpEmojiSettingsSupports | WordPress | To determine if the user’s browser can display emojis properly. This Cookie is set when a user interacts with emojis on a WordPress site. | session |
| cookieyes-consent | CookieYes | To remember users’ consent preferences so that their preferences are respected on subsequent visits to the Website. It does not collect or store any personal information about the Website visitors. | 1 year |
| Functional | |||
| lide | To facilitate data center selection. | 1 day | |
| VISITOR_INFO1_LIVE | YouTube | To measure bandwidth that determines whether the user gets the new or old player interface. | 6 months |
| ytidb::LAST_RESULT_ENTRY_KEY | To store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. | never expires | |
| yt-remote-session-app | To store user preferences and information about the interface of the embedded YouTube video player. | session | |
| yt-remote-cast-available | To store the user’s preferences regarding whether casting is available on their YouTube video player. | session | |
| yt-remote-fast-check-period | To store the user’s video player preferences for embedded YouTube videos. | session | |
| yt-remote-session-name | session | ||
| yt-remote-cast-installed | session | ||
| yt-remote-device-id | never expires | ||
| yt-remote-connected-devices | never expires | ||
| Analytical | |||
| CLID | Microsoft Clarity | To store information about how visitors interact with the Website. The Cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the Website, and the pages visited. | 1 year |
| _cIck | To retain the browser’s Clarity User ID and settings exclusive to the Website. This guarantees that actions taken during subsequent visits to the Website will be linked to the same user ID. | 1 year | |
| _clsk | To store and consolidate a user’s pageviews into a single session recording. | 1 day | |
| SM | To synchronise the MUID across Microsoft domains. | session | |
| _ga | To calculate visitor, session and campaign data and track site usage for the site’s analytics report. The Cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. The ID does not identify you as a person. | 1 year
1 month 4 days |
|
| _gid | To store information on how visitors use the Website while also creating an analytics report of the Website’s performance. Some of the collected data includes the number of
visitors, their source, and the pages they visit anonymously. |
1 day | |
| _gat_UA-* | To track user behaviour. | 1 minute | |
| _ga_* | To store and count page views. | 1 year
1 month 4 days |
|
| _gat_gtag_UA_* | To store a unique user ID. | 1 minute | |
| __hstc | HubSpot | To track Website visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | 6 months |
| hubspotutk | To keep track of the visitors to the Website. This Cookie is passed to HubSpot on form submission and used when deduplicating contacts. | 6 months | |
| MR | Microsoft Advertising | To collect user information for analytics purposes. | 7 days |
| YSC | YouTube | To track the views of embedded videos on Youtube pages. | session |
| Performance | |||
| SRM_B | Google Tag Manager | To set a unique ID for visitors. | 1 year
24 days |
| _uetsid | Microsoft Advertising | To engage with a user that has previously visited the Website. | 1 day |
| _uetvid | 1 year
24 days |
||
| Advertisement | |||
| _gcl_au | Google Tag Manager | To experiment advertisement efficiency of the Website. | 3 months |
| IDE | To store information about how the user uses the Website to present them with relevant ads according to the user profile. | 1 year
24 days |
|
| test_cookie | To determine if the user’s browser supports the Cookies. | 15 minutes | |
| personalization_id | X (Twitter) | To integrate and share features for social media and also store information about how the user uses the Website, for tracking and targeting. | 1 year
1 month 4 days |
| muc_ads | To collect user behaviour and interaction data to optimise the Website. | 1 year
1 month 4 days |
|
| bcookie | To recognize browser IDs. LinkedIn sets this Cookie from LinkedIn share buttons and ad tags. | 1 year | |
| _fbp | To store and track interactions. | 3 months | |
| MUID | Microsoft Advertising | To recognise unique web browsers visiting Microsoft sites. This Cookie is used for advertising, the Website analytics, and other operations. | 1 year
24 days |
| ANONCHK | To store a user’s session ID and verify ads’ clicks on the Bing search engine. This Cookie helps in reporting and personalisation as well. | 10 minutes | |
| Other | |||
| nitroCachedPage | Nitropack | To provide load balancing functionality. | session |
| wpcf7_guest_user_id | WordPress | To generate a unique folder for each user guest or logged-in user. | 12 hours |
| __Secure-ROLLOUT_TOKEN | YouTube | To manage feature rollout and experimentation. It helps to control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. | 6 months |
| __Secure-YEC | To detect and resolve problems with the service. | 1 year
1 month |
|
| __cflb | Cloudflare | To load balancing. | 1 day |
| WMF-Uniq | Wikimedia Foundation | To enable A/B testing and add denial of service attacks (DDoS attacks) protections while preserving user privacy. | 1 year |
6. Additional Information
a. Analytical Solutions
We use Google Analytics solution, operated by Google (more information is available here), and Microsoft Clarity solution, operated by Microsoft (more information is available here) to analyse the Website visits, use of the Website, its stability, performance, and installation quality. These solutions gather information by means of Cookies. Please note that you may object to the collection of personal data by Google by downloading and installing a browser add-on from Google.
b. Google Tag Manager
Information collected by Google Tag Manager, operated by Google, includes device details, page views, clicks, scroll behaviour, browser and device type, IP address, location data, and other data regarding the use of the Website. This data is gathered by means of tags. Tags are segments of code provided by analytics, marketing, and support solutions, such as Google Analytics, to help us integrate their products into the Website. More information regarding the Google Tag Manager is available here.
c. reCAPTCHA
Information collected by reCAPTCHA solution, operated by Google, may include Cascading Style Sheets (CSS) data defining web page layout and design, installed plug-ins, JavaScript objects used for dynamic content, clicks and cursor movements, device or browser language, date, and time settings, as well as other hardware and software information. Please note that we don’t need your consent to use reCAPTCHA solution, as this solution is necessary for the secure functioning of our website. We use it to determine whether you are a real person and to protect the Website and its visitors from abusive and malicious bots and spam. More information regarding reCAPTCHA solution is available here.
7. Data Processors
The data collected through Cookies is processed by third-party operators, as described in the “Cookies Use” section above. With respect to this data, such third parties act as our data processors. However, if they use the data for their own purposes, they act as independent data controllers, and we are not responsible for their processing activities. You can find more information about how they handle personal data in their respective privacy policies. The following third-party operators process data collected through Cookies:
| Operator | Operating Companies | More Information |
| Google Ireland Limited and its affiliates, including Google LLC | Privacy Policy | |
| YouTube | ||
| Google Analytics | ||
| Google Tag Manager | ||
| Microsoft Clarity | Microsoft Corporation and its affiliates, including Microsoft Ireland Operations Limited | Microsoft Privacy Statement |
| Microsoft Advertising | ||
| Cloudflare | Cloudflare, Inc. and its affiliates | Cloudflare Privacy Policy |
| LinkedIn Ireland Unlimited Company, and its affiliates, including LinkedIn Corporation | Privacy Policy | |
| HubSpot | HubSpot, Inc. and its affiliates | HubSpot Privacy Policy |
| WordPress | Automattic Inc., Aut O’Mattic A8C Ireland Ltd., WooCommerce, Inc., WooCommerce Ireland Ltd., and their affiliates | Privacy Policy |
| CookieYes | CookieYes Limited and its affiliates | Privacy Policy |
| Meta Platforms Ireland Limited and its affiliates | Meta Privacy Policy | |
| Nitropack | NitroPack Ltd. and its affiliates | Privacy Policy |
| Wikimedia Foundation | Wikimedia Foundation, Inc. and its affiliates | Wikimedia Foundation Privacy Policy |
| X (Twitter) | X Corp., X Internet Unlimited Company, and their affiliates | X Privacy Policy |
8. Modifications and Updates
This Cookies Notice is under regular review, and may be updated at any time. If any changes to this document are made, we will change the “Last Updated” date and version number at the top of this Cookies Notice. Please review this Cookies Notice to check for the updates.
